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Media: Listen To Radio Interviews With David Cannell Our ORM Specialist

February 1, 2011 By admin

Listen here to the ABC Radio National Interview with David Cannell on “Future Tense” about Online Reputation Management issues

Read The Transcript Here

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Listen here to the ABC Interview with David Cannell and Fiona Wiley about Online Reputation Management Sydney

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Recently the founder of our company was invited to speak on a number of issues related to Online Reputation Management both on the radio and on television following a number of newspaper articles that were published discussing what we do here at ORM Sydney. Following David’s interview with Ben Fordham at 2GB, David was invited to speak on both Sunrise Breakfast Television and The Today program on Channel 9. Fortunately, subsequent interviews on 2UE Mike Jeffreys and ABC Radio with Fiona Wiley ere recorded and you can listen to both on this page…

Listen here to the 2ue Interview with David Cannell and Mike Jeffreys about Online Reputation Management Sydney

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Click here to listen to the 2GB Radio Interview with David Cannell and Ben Fordham on Online Reputation Management Sydney

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David Cannell Has Also Been Interviewed in Various Print Media:

http://www.news.com.au/technology/meet-the-man-who-promises-to-make-you-look-good-in-google-search-results/story-e6frfro0-1225998131677

http://www.heraldsun.com.au/ipad/why-online-reputations-matter/story-fn6bfkm6-1225989811452

http://www.news.com.au/national/sport-stars-pay-to-clean-up-online-reputations/story-e6frfkvr-1225990688047

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Your Online Reputation Problem Including The Search Term That The Issue Shows Under ie Your Name, Company Name or Service

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Can You Afford NOT To Defend Your Reputation

October 11, 2010 By admin



Think of the Internet as a room full of people shouting. The more people you get shouting your positive branding message, the more likely it is that your message will be heard, and other negative messages will be drowned out.

That’s the basic theory behind expanding your Web presence to protect your reputation online. So can you afford NOT to defend your reputation?

According to a recent Harris Interactive poll, nearly 66 percent of consumers go online to research products or services before making a decision to buy. If a negative news article, a bad review on a consumer site or a rant by a disgruntled employee is the first thing that pops up when prospective clients research your business, how likely do you think it is that they’ll do business with you?

Your online reputation can color the way many groups view your business, including stock holder, prospective clients and employees, journalists and your current staff. Having a page full of negative news stories, blogs from angry ex-employees or a link to a competitor’s site on the first page of a Google search of your company name can be harmful to your company’s business.

We have companies, professionals and individuals come to us all the time who have literally seen their business or career destroyed overnight by a page full of negative Google results.

That’s why taking proactive steps to build and maintain your online reputation is so important. Companies often spend decades building their brands, working to build a reputation to reliability and trust. They know that how the public perceives them has a big influence on their bottom line. The importance of a good reputation extends to the online world, where a growing number of people are going to get their information about the companies they do business with.

Use social networking media — Get a Facebook or Twitter site for your company and fill it up with useful business-appropriate material. Have a social networking policy for your employees – Everyone gripes about their boss, but it’s not wise to do so in a public forum. Make it clear to your employees that posting negative opinions about the company on social networks or Internet forums is not acceptable.

If you would like to find out how we can organise this kind of positive social media online reputation management contact us today.

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Filed Under: ORM, Online reputation Management Sydney, online reputation management Australia

What is Online Reputation Management?

April 24, 2010 By admin


Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves a 3 step process:
• Listening to the online conversation around your brand.
• Understanding what is being said about it and why they are saying it.
• Interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods.
In a world where so much communication is taking place in the digital domain and people are learning about brands and products through consumer generated media, there is a growing need to monitor and protect your online reputation.
The fact is, anyone can say anything about your staff, company or brand and get away with it. The downside of this; one complaint of bad service will travel as fast as a virus and it will negatively impact on your business.

With tens of thousands of new websites, blog posts, forums and chat rooms being created daily, businesses can no longer afford to ignore the comments of their customers. Fortunately Online Reputation Management Sydney offers a full Online Reputation Management service, which is vital to any public relations campaign. These services will keep you aware of how you are being portrayed online and give you invaluable advice pertaining to strategies to manage bad publicity.
The role of ORM is not only to expose the chinks in your brand’s armour but also to reveal opportunities for your company to harness the true power of the Internet. By providing you with crucial information, ORMS’ ORM software and action plan allows you to tailor your eMarketing strategies like never before.

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If You Type Your Name Into Google Are You Happy With What You See? If Not Then You Need Online Reputation Management Call (02) 9314 3224

April 24, 2010 By admin

If you type your name or company name into Google, are you happy with what you see?

If not you need Online Reputation Management…Studies have shown that more than 70% of people tend to research companies or people online before entering into a business transaction with them or giving them a job. Hence online reputation management has now become important for companies of all sizes who do business online as well as for individuals.

What if slanderous or downright untruthful statements are found on the first results pages of Google when your company name or brand name is typed in?

Now there is something you can do, because of this negative publicity you could lose new business or find a higher than expected ‘rejection rate’ for recently closed business or job applications. Many businesses and individuals have thought that nothing could be done about their online reputation management until now… so fight back with reputation management from one of Australia’s top reputation management firms.

You have spent time and money building a your image so do not let hurtful or unsubstantiated accusations ruin it. Also, we are based in Sydney, so you are dealing with a local comapny that knows the local market and get results for clients in Australia. We are registered with an ABN number, unlike many of our offshore competitors.

Why go offshore to the U.S. or U.K. to find a top Online Reputation Management service when you have one on your doorstep. We can even come out to your office and discuss the job face to face.

When you are allowing someone to manage your online reputation, you want to know who you are dealing with. Give us a call on (02) 9314 3224. A Sydney number…an Australian company.

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What are your people saying about you?

April 24, 2010 By admin


Protecting and Influencing Consumer Perception about Your Brand

Are you aware of what your customers are saying about you? What about your ex-employees? What about your competitors?

This information travels quickly across the internet. Are you listening to the online conversations about your brand? How these conversations affect how people view your organization?

Consumers use the web to make buying decisions on certain products and brands that they are interested in. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers about these brands. There are many web sites such as Ciao, Watchdog, Blagger and Which that offer the consumer the facilities to leave their feedback. Yet who is there for you and your Brand?

In today’s market and with the huge growth of consumer generated media, online news and industry news, such as blogs, forums, news sites, network sites and message boards, information can be quickly generated and indexed by search engines. For business leaders, it is important to listen to what is being said online, especially if messages are negative. More and more companies are suffering because they are not listing to the consumer.

Only by listening to what is being said, can you take action and resolve internal problems and/or deal with malicious information, which can and often does, negatively influence your brand image and your companies reputation.

Successful organizations are aware of the importance of brand reputation. A positive brand reputation brings trust, confidence, and sales, which are ultimately reflected in revenue growth and profitability.

Bad reputation can and does lead to a decrease in consumer confidence, and in turn, a reduction in revenue and profits.

In this day and age of online media, rumors, malicious gossip, unfair comments or opinions and other bad online news spread fast! Online Public Relations (PR) plays a vital role in helping companies create the feel good factor for the consumer. Left unattended and the results can be the difference between success and failure! Its that simple.

The internet is hive of information, online news websites, Blogs, Forums and review sites are just a few sources of information, and with search engines refining their algorithms to give the consumer topical information and news and the uplift in viral marketing it is easy for companies to attract bad press fast!.

We are hear to push that bad press out of the viewing eyes of the consumer.

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